Our story, our team, and our commitment to bringing floral beauty to your life.
Verbadarie Flowers was founded in 2010 by Emma Willoughby, a passionate florist with over 15 years of experience in the industry. What began as a small shop in East London has blossomed into one of the UK's most respected floral design studios.
The name "Verbadarie" combines elements of the Latin words for "truth" and "to give" – reflecting our commitment to authentic beauty and the joy of giving. We believe that flowers speak a universal language of emotion and connection.
Over the years, we've had the privilege of creating floral arrangements for thousands of weddings, corporate events, and special occasions. Each arrangement is crafted with care, creativity, and attention to detail.
To create memorable moments through the beauty of flowers, providing exceptional service and sustainable floral designs that exceed our customers' expectations.
The talented people behind our beautiful arrangements.
Founder & Creative Director
With over 20 years of experience, Emma's passion for flowers has been the driving force behind Verbadarie's success.
Head Florist
Oliver specializes in event design and brings his unique artistic vision to our wedding and corporate arrangements.
Operations Manager
Amara ensures that our daily operations run smoothly, from sourcing the finest blooms to managing timely deliveries.
We believe in working with nature's rhythms, primarily using seasonal blooms at their peak of beauty. This approach not only creates more beautiful arrangements but also reduces our environmental footprint.
Each arrangement is handcrafted by our skilled florists who bring years of experience and artistic sensibility to their work. We view floristry as a true art form and approach each design with creativity and care.
We source our flowers from trusted growers, many of whom we've worked with for years. We prioritize UK-grown blooms when possible and inspect every stem to ensure we use only the highest quality flowers.
We use biodegradable and recyclable materials for all our packaging, from bouquet wraps to gift boxes.
Whenever possible, we source flowers from UK growers to reduce our carbon footprint and support local businesses.
We've eliminated the use of floral foam in our designs, replacing it with sustainable alternatives.
We compost all our green waste and participate in a flower recycling program that donates arrangements to local care homes.