Privacy Policy

How we collect, use, and protect your personal information

Last Updated: October 1, 2023

Introduction

Verbadarie Flowers ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website verbadarie.media (the "Site") or use our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site. By accessing the Site, placing an order with us, or signing up for our newsletter, you consent to the collection, use, and disclosure of your information as set out in this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Site includes:

Personal Data

Personally identifiable information that you voluntarily provide to us when registering with the Site, placing an order, or signing up for our newsletter, which may include:

  • Your name
  • Email address
  • Postal address
  • Telephone number
  • Payment information
  • Delivery instructions or message card details for recipients

Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.

Financial Data

Financial information, such as data related to your payment method (e.g., credit card number, card brand, expiration date). We do not store your complete payment information. This information is processed securely by our payment processors.

Mobile Device Data

Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.

Communications Data

If you contact us directly, we may keep a record of that correspondence, including any information provided therein.

How We Use Your Information

We may use the information we collect about you for various purposes, including to:

  • Process and fulfill your orders, including to send order confirmations and delivery updates
  • Create and manage your account
  • Send you marketing and promotional communications if you have opted in to receive them
  • Respond to your inquiries and provide customer service
  • Administer promotions, competitions, or surveys
  • Send you administrative information, such as updates to our terms, conditions, and policies
  • Monitor and analyze usage and trends to improve your experience with the Site
  • Protect the Site against unauthorized access
  • Comply with our legal obligations

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes.

Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.

Business Transfers

If we or our subsidiaries are involved in a merger, acquisition, asset sale, or in the unlikely event of bankruptcy, your personal information may be transferred as part of that transaction.

Tracking Technologies

Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. For more information on how we use cookies, please refer to our Cookie Policy.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have the right to:

  • Request access to your personal data (commonly known as a "data subject access request")
  • Request correction of the personal data that we hold about you
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing of your personal data
  • Request the transfer of your personal data to you or to a third party
  • Withdraw consent at any time where we are relying on consent to process your personal data

To exercise any of these rights, please contact us using the contact details provided below.

Children's Privacy

The Site is not directed to anyone under the age of 16. We do not knowingly collect or solicit personally identifiable information from children under 16. If you are under 16, please do not attempt to register on the Site or send any personal information about yourself to us. If we learn we have collected personal information from a child under 16, we will delete that information as quickly as possible.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date at the top of this page. You are advised to review this privacy policy periodically for any changes.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

Verbadarie Flowers
123 Floral Street
London, W1A 1AB
United Kingdom
Email: [email protected]
Phone: 020 7123 4567

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